Licence for house-to-house collections

The CAP door-to-door collection bags ruling guidance explains how commercial participants should amend their advertising to ensure compliance with the ASA’s ruling.

In essence, the ruling requires commercial participants to communicate their name and company status on both sides of the bag. If the bag features a charity’s name, it must not be given greater prominence than the name of the company undertaking the collection. In practice, this means that the company name must be of equal or greater prominence compared to the charity name.

The guidance requires all collectors to comply with the ASA ruling by 2 June 2017 however, we would expect all charitable door-to-door collection bags to conform to this guidance now to ensure they are upfront and clear with the residents of Hertsmere about the nature of the service they are providing.

Please note that a sample of the collection bag(s) to be used must accompany any application before any collections take place. If the collection bag does not conform in line with the guidance then the permit may not be issued.