We are introducing a powerful new ‘community survey’ tool aimed at better understanding residents’ perceptions about a range of council services and quality of life.
This initiative forms part of our partnership administration’s commitment to listening to our communities and developing policies and approaches that are resident-led, as well as ensuring priorities are addressed effectively.
The survey, developed in partnership with Zencity, provides our communities with the opportunity to express their views on critical aspects of life in Hertsmere and some key services provided by us such as waste and recycling, parking and parks.
Leader of Hertsmere Borough Council, Cllr Jeremy Newmark, commented: “Through Community Survey and a range of other consultative approaches that are taking shape, we are striving to get more input from our residents to help us truly understand the needs and concerns of our communities. This, in turn, will leave us better placed to collectively make the best decisions for our local area.
“Community Survey will enable us to have a broader, more representative reach into our communities by putting the survey onto the platforms that people use most. As we move forward, we will repeat the exercise every six months providing us with invaluable benchmarking information about how we are performing and how people feel about living and working in the borough.”
Community Survey is an ongoing means of enabling local authorities to measure resident satisfaction — both with the borough and with council-provided services - over time. The survey will be distributed twice a year to reach a representative sample size and deliver the most current feedback.
Zencity sets response targets based on census data and ensures the security and privacy of its data and survey respondents. Survey responses are anonymous unless a respondent chooses to share their email address for follow-up purposes. Regardless, survey responses are kept confidential. Zencity does not collect a respondent’s name, address, or any other personally-identifying information. Zencity’s weighting accounts for the responses of every single person who answered a question. The responses give a proportional voice to all demographics (e.g., by age, gender and race) based on the makeup of the borough.
The survey is delivered via digital ads, reaching residents on the devices and platforms they already use.